Effective Date: July 16, 2026
Last Updated: July 16, 2026

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50TOUGH respects your privacy. We are committed to protecting your personal information and being clear about how we collect, use, store, and share it.

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This Privacy Policy explains how 50TOUGH collects and handles personal information when you use our website, services, coaching programs, digital content, community platforms, forms, emails, or any related services we provide.

 

By using 50TOUGH, you agree to the terms of this Privacy Policy.

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1. Who We Are

 

50TOUGH provides lifestyle, performance, mindset, health, fitness, and personal development guidance for men aged 50 and over.

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For the purposes of this Privacy Policy, “50TOUGH,” “we,” “our,” or “us” refers to:

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50TOUGH
hello@50tough.com

If you have questions about this Privacy Policy, contact us at:

Email: hello@50tough.com

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2. Information We Collect

 

We may collect personal information when you visit our website, sign up for our services, complete forms, join our programs, communicate with us, or purchase products.

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Information You Provide to Us

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This may include:

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• Name

• Email address

• Phone number

• Age or date of birth

• Billing and payment information

• Address or location

• Fitness goals

• Lifestyle information

• Health and wellness information you choose to share

• Bloodwork, lab results, or health data you voluntarily upload or provide

• Medical history or medication information you voluntarily disclose

• Food, sleep, exercise, and habit tracking information

• Photos, progress updates, or transformation information

• Survey responses

• Testimonials or feedback

• Messages, emails, or support requests

 

Information Collected Automatically

 

When you use our website or digital platforms, we may automatically collect:

• IP address

• Browser type

• Device type

• Operating system

• Pages visited

• Time spent on the site

• Referral source

• Clicks and browsing behaviour

• Cookies and tracking data

 

Payment Information

 

Payments may be processed by secure third-party payment providers. We do not store full credit card details unless clearly stated and securely handled by a compliant payment processor.

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3. Sensitive Health Information

 

Because 50TOUGH may involve health, fitness, bloodwork, wellness, and performance optimization, you may choose to provide sensitive health-related information.

 

This may include:

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• Blood test results

• Weight, body composition, or measurements

• Medical conditions

• Medications or supplements

• Lifestyle habits

• Sleep, stress, and recovery data

• Nutrition and exercise information

 

We only collect this information when you voluntarily provide it or give us permission to access it.

 

We use this information to provide personalized guidance, coaching, education, and performance recommendations. We do not use your health information to discriminate against you, and we do not sell your health data.

 

Important: 50TOUGH does not provide emergency medical services. Our guidance is for education, lifestyle optimisation, and coaching purposes only. You should always consult your physician or qualified healthcare provider before making medical, nutritional, exercise, supplement, or medication changes.

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4. How We Use Your Information

 

We may use your personal information to:

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• Provide coaching, education, programs, and services

• Personalize recommendations and content

• Review health, fitness, or lifestyle information you provide

• Communicate with you about your account, programs, or progress

• Process purchases, payments, subscriptions, and refunds

• Send newsletters, updates, offers, or educational content

• Respond to questions or support requests

• Improve our website, products, and services

• Manage community access or membership areas

• Track program engagement and progress

• Request testimonials or feedback

• Comply with legal, tax, accounting, or regulatory obligations

• Protect against fraud, misuse, or unauthorized access

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5. Legal Basis for Processing Personal Information

 

Where required by law, including under UK GDPR, EU GDPR, or similar privacy laws, we rely on one or more of the following legal bases:

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• Consent: You have given us permission to process your information.

• Contract: Processing is necessary to provide services you requested.

• Legal obligation: We must process information to comply with the law.

• Legitimate interests: We use information to operate and improve our business, provided your rights do not override those interests.

• Special category consent: For sensitive health data, we rely on your explicit consent where required.

 

You may withdraw consent at any time by contacting us.

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6. How We Share Your Information

 

We do not sell your personal information.

 

We may share your information only when necessary with trusted third parties, including:

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• Payment processors

• Website hosting providers

• Email marketing platforms

• Customer relationship management systems

• Scheduling platforms

• Coaching or communication platforms

• Analytics providers

• Legal, accounting, or professional advisors

• Contractors or team members who help deliver our services

 

These third parties are only allowed to use your information as needed to provide services to us or comply with legal requirements.

 

We may also disclose information if required by law, court order, government request, or to protect our rights, safety, users, or business.

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7. Marketing Communications

 

If you opt in to receive emails, updates, offers, or newsletters from 50TOUGH, we may send you marketing communications.

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You can unsubscribe at any time by clicking the unsubscribe link in our emails or contacting us directly.

 

Even if you unsubscribe from marketing, we may still send important service-related messages, such as payment confirmations, account updates, or program information.

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8. Cookies and Tracking Technologies

 

Our website may use cookies and similar technologies to improve your experience, understand website traffic, and support marketing.

 

Cookies may help us:

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• Remember your preferences

• Understand how visitors use our website

• Improve page performance

• Track advertising effectiveness

• Personalize content

 

You can adjust your browser settings to refuse cookies or alert you when cookies are being used. Some features of our website may not work properly without cookies.

 

Where required, we will request your consent before using non-essential cookies.

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9. Data Storage and Security

 

We take reasonable steps to protect your personal information from unauthorized access, loss, misuse, disclosure, alteration, or destruction.

 

Security measures may include:

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• Password-protected systems

• Restricted access

• Secure payment processing

• Encryption where appropriate

• Data minimization

• Secure storage systems

• Confidentiality obligations for team members and service providers

 

However, no online system is completely secure. You use our services with the understanding that no method of transmission or storage is guaranteed to be 100% secure.

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10. How Long We Keep Your Information

 

We only keep your personal information for as long as necessary for the purposes described in this Privacy Policy.

 

This may include retaining information to:

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• Provide services to you

• Maintain business records

• Meet legal, tax, or accounting requirements

• Resolve disputes

• Enforce agreements

• Improve services

• Maintain evidence of consent

 

When your information is no longer needed, we will delete it, anonymize it, or securely store it in accordance with applicable law.

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11. Your Rights

 

Depending on your location, you may have rights over your personal information.

 

These may include the right to:

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• Access the personal information we hold about you

• Correct inaccurate or incomplete information

• Request deletion of your information

• Restrict how we process your information

• Object to certain types of processing

• Withdraw consent

• Request a copy of your data

• Request transfer of your data to another provider

• Opt-out of marketing communications

• Lodge a complaint with a data protection authority

 

To exercise your rights, contact us at:

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Email: hello@50tough.com

 

We may need to verify your identity before fulfilling your request.

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12. Health, Fitness, and Medical Disclaimer

 

50TOUGH provides lifestyle, coaching, education, performance, and wellness guidance.

 

We are not a substitute for professional medical advice, diagnosis, or treatment. Any health-related information, including interpretation of bloodwork, fitness recommendations, nutrition guidance, supplement discussions, or lifestyle suggestions, is provided for educational and optimisation purposes only.

 

Always speak with your physician or qualified healthcare provider before making medical decisions or changing medication, supplements, diet, or exercise routines.

 

If you have a medical emergency, contact emergency services immediately.

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13. Children’s Privacy

 

50TOUGH is intended for adults, particularly men aged 50 and over.

 

Our services are not directed to children under the age of 18. We do not knowingly collect personal information from children. If we become aware that we have collected personal information from a child without appropriate consent, we will delete it.

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14. International Data Transfers

 

If you access 50TOUGH from outside the country where we operate, your information may be transferred to, stored, or processed in another country.

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Where required, we take appropriate steps to ensure your personal information receives adequate protection in accordance with applicable data protection laws.

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15. Testimonials, Reviews, and Success Stories

 

If you provide a testimonial, review, progress update, image, or success story, we will only use it publicly with your permission.

 

You may withdraw permission for future use by contacting us. However, we may not be able to remove content that has already been printed, shared, or distributed before your withdrawal request.

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16. Community Areas and Public Posts

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If 50TOUGH offers a private group, forum, community, or social platform, any information you post may be visible to other members.

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Please be careful about sharing personal, medical, financial, or sensitive information in community areas.

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We are not responsible for how other users may use information you choose to share publicly or within member spaces.

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17. Third-Party Links

 

Our website, emails, or resources may contain links to third-party websites, apps, or services.

 

We are not responsible for the privacy practices, content, or security of third-party platforms. You should review their privacy policies before providing personal information.

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18. Changes to This Privacy Policy

 

We may update this Privacy Policy from time to time.

 

When we make changes, we will update the “Last Updated” date at the top of this page. If changes are significant, we may notify you by email or through our website.

 

Your continued use of 50TOUGH after updates means you accept the revised Privacy Policy.

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19. Contact Us

 

If you have any questions about this Privacy Policy or how your information is handled, contact us at:

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50TOUGH
hello@50tough.com
https://www.50tough.com/contact

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20. Data Protection Authority

 

If you are located in the UK or European Economic Area and believe we have not handled your personal information properly, you may have the right to complain to your local data protection authority.

 

In the UAE, this is:

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Dubai Department of Economy and Tourism

Website: https://www.dubaidet.gov.ae/en/

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In the UK, this is:

 

Information Commissioner’s Office ICO
Website: https://ico.org.uk/