The Journey to 50TOUGH Starts Here

The journey to toughness first begins with you making the positive decision to make the necessary changes to become 50tough and the man you have envisioned yourself to be.

Welcome to the world of 50tough where men reach their 50s and established in every facet of their lives. You have made the decision to come here as you haven't achieved the success you want in life: lack of happiness and enjoyment in life, fulfilment from career/business is scarce, sexless marriage/relationship, your only workout is the arduous task of putting socks on , kids have little to do with you unless they need something.

"No one is coming to save you, your life is your responsibility"

"you are where you are in life because of the decisions you made"

"the only thing you have control over is yourself"

Men, you are never too late to achieve greatness in your life, it doesn't need to be comparative to the next man but has to be your best; the purpose is for men approaching or already in their 50s to be on a path to become 50tough.

What does it mean to be 50tough

50tough men are strong, physically fit, skilled, financially stable, ambitious, respected and are adored by women - this adornment may be just be respect or sexual but usually both.

Many harsh truths will be revealed here, and you will have to dig deep within yourself, have discipline in every area that needs fixing or improving. This book will not have all the answers but will surely set you on the path to finding them - the answers you need for yourself to be where you desire to be.

Today men in their 50s are working shitty jobs, paycheque to paycheque, carrying bitch tits and oversized, not even a shadow of their younger self; satisfied with receiving quick charitable sex from wives/partners or transactional sex if they complete a chore set out by their other half. Lust for life and ambition to reach further is negligible; children act like dicks and show no respect as mummy is the real boss. Many men are divorced paying child maintenance and alimony while their ex-wives are fucking the pool boy.

This shit needs to end, and it ends today, whether you are married, divorced or single doesn't matter. This journey is about you, and you alone; you can expect to lose those close to you and gain new people in your life. People who doubted you, mocked you and never encouraged you can all f*ck off.

Leave the victim mindset and any opinions of others at the roadside, there is no room for that as you improve and become your best self.

There are many resources out there about becoming better but are targeted at the younger audience and although the information contained herein can still apply to them, it is mainly for men close to 50 or already in their 50s. I want your 50s to be your best years.

Decide now, not tomorrow but today and now. No-one wants the best for you except you and you owe it to yourself, you owe it to those around you in your care and who depend on you. Forget the bullsh*t existence you have been living and create the life you are supposed to have and were born to do.

Why do we end up living a mediocre life - we get comfortable, give up on our goals and mission, lose ambition, stop trying, settle for whatever is given to us and murder our desires. A man who doesn't follow his desires loses the true essence of being a man. Don't live another day like this, make the choice to stop living this life. It's not going to be easy, but it will be simple. Small changes daily, cutting out bad habits replacing them with good productive ones will build up transforming you into who you really should be and are deep inside. The right actions will bring out the better characteristics in you.

It all begins with you deciding no matter who or what is in your way, nothing will stop you or let any obstacle come in your way.

Picture yourself as the best version of yourself, you have money, stability, a thriving business, a woman/wife that can’t keep her hands off you, showered with admiration and love from your kids, luxury holidays with the family, and freedom to work when you decide to. How does this sound to you – this can be achieved with discipline and persistence. You may have setbacks along the way, but these will just be learning curves/lessons. Make all the mistakes you need to early on, so you know what works for you and what doesn’t.

Those in your life that won’t support your journey should be removed from your life – family, friends, even your existing wife/partner. A wife should want the best for you and want to see her husband do well. By their nature, women do want their men to do well, as this benefits them and secures their future but when the love and respect goes so does their desire for you to be successful as they no longer see a future with you. This will show that your wife will soon be out the door if you carry on the same mediocre life. Women feel they can do better, they are hypergamous by nature as well, when planning to make the move; a sad reality is that during this phase they will not want to see you do or become better than her. If she starts mocking you, belittling you by saying you can’t do it or tell you to give up the dream, you have the answer – boot that bitch out the door.

NOTE: some wives/partners may be hesitant and will not completely believe you but when they start to see little improvements expect them to jump straight in and push you further. These are women who haven’t quite made the transition to dumping your ass.

It’s you versus you my friend and always will be. Understand this and accept it as a rule, everything else will become simpler.